In today’s fast-paced world, constant demands at school, work, and life create overwhelming distractions, leading to uncertainty, especially for younger generations.

Adidas introduced the ZNE jacket, designed to bring focus amidst the noise. Wearing it is like stepping into the Eye of a Tornado—calm, centered, and undisturbed. The jacket’s sound-dampening hood blocks out noise, helping you stay fully engaged in your tasks.

We showcased this in TVCs featuring athlete Ning Zhe Tao and celebrity Zhang Jun Ning, highlighting their focus with Adidas ZNE.