industry:
sports and fashion
industry:
sports and fashion
client:
adidas
client:
adidas
Deliverables:
ooh | in-store activation
Deliverables:
ooh | in-store activation
made for any terrain
made for any terrain
made for any terrain
From rugged landscapes to fearless exploration, Adidas Terrex rose to the occasion.
From rugged landscapes to fearless exploration, Adidas Terrex rose to the occasion.
From rugged landscapes to fearless exploration, Adidas Terrex rose to the occasion.
To establish credibility with outdoor enthusiasts—hikers, campers, and adventurers alike—Adidas Terrex needed to make an impact fast.
Inspired by topography maps, we used Adidas Terrex apparel to create terrains, symbolizing how the products are built for any landscape. We launched an in-store activation and outdoor OOH campaign to inspire adventurers at every altitude.
Whether scaling mountains or trekking valleys, Adidas Terrex meets every need. The campaign drove a 12.5% increase in product sales, a 17.6% rise in adiClub memberships, and a 9.3% boost in brand awareness.
To establish credibility with outdoor enthusiasts—hikers, campers, and adventurers alike—Adidas Terrex needed to make an impact fast.
Inspired by topography maps, we used Adidas Terrex apparel to create terrains, symbolizing how the products are built for any landscape. We launched an in-store activation and outdoor OOH campaign to inspire adventurers at every altitude.
Whether scaling mountains or trekking valleys, Adidas Terrex meets every need. The campaign drove a 12.5% increase in product sales, a 17.6% rise in adiClub memberships, and a 9.3% boost in brand awareness.
To establish credibility with outdoor enthusiasts—hikers, campers, and adventurers alike—Adidas Terrex needed to make an impact fast.
Inspired by topography maps, we used Adidas Terrex apparel to create terrains, symbolizing how the products are built for any landscape. We launched an in-store activation and outdoor OOH campaign to inspire adventurers at every altitude.
Whether scaling mountains or trekking valleys, Adidas Terrex meets every need. The campaign drove a 12.5% increase in product sales, a 17.6% rise in adiClub memberships, and a 9.3% boost in brand awareness.
Handcrafted prints unveiled
Handcrafted prints unveiled
Handcrafted prints unveiled
Print ads, deconstructed from our apparel into topographic maps, encourage the audience to dive deeper and uncover new possibilities.
Print ads, deconstructed from our apparel into topographic maps, encourage the audience to dive deeper and uncover new possibilities.
Print ads, deconstructed from our apparel into topographic maps, encourage the audience to dive deeper and uncover new possibilities.
in-store activation
in-store activation
in-store activation
We guided the audience to the all-terrain basecamp, where they discovered key products and the highlights of the experience.
We guided the audience to the all-terrain basecamp, where they discovered key products and the highlights of the experience.
We guided the audience to the all-terrain basecamp, where they discovered key products and the highlights of the experience.
create your own terrain
create your own terrain
create your own terrain
The key highlight of the in-store activation lets users adjust elevation through projection mapping, recommending the perfect apparel for each altitude.
The key highlight of the in-store activation lets users adjust elevation through projection mapping, recommending the perfect apparel for each altitude.
The key highlight of the in-store activation lets users adjust elevation through projection mapping, recommending the perfect apparel for each altitude.
Opportunities don’t sleep.
Let’s chat about what’s next.
7:26:18 pm
A late-night compilation
from the archives