industry:
sports and fashion
industry:
sports and fashion
client:
adidas
client:
adidas
Deliverables:
integrated
Deliverables:
integrated
not made for normal
not made for normal
not made for normal
China’s coldest day revealed the athletes who refuse to quit.
China’s coldest day revealed the athletes who refuse to quit.
China’s coldest day revealed the athletes who refuse to quit.
When Shanghai faced record-breaking cold, only the toughest athletes kept pushing, knowing that harsher conditions bring greater rewards.
To inspire these challengers, our OOH campaign featured Olympians Huo Ruoqi and Ning ZeTao, sparking a competitive spirit across the city. For those ready to prove themselves, we launched the limited-edition ‘Climakit’ with Climaheat apparel. Kits were placed at Adidas Runbase and Seesaw Coffee, claimed by 3,420 runners who braved the coldest day. The campaign drove over 926K impressions, making it an unforgettable test of endurance.
When Shanghai faced record-breaking cold, only the toughest athletes kept pushing, knowing that harsher conditions bring greater rewards.
To inspire these challengers, our OOH campaign featured Olympians Huo Ruoqi and Ning ZeTao, sparking a competitive spirit across the city. For those ready to prove themselves, we launched the limited-edition ‘Climakit’ with Climaheat apparel. Kits were placed at Adidas Runbase and Seesaw Coffee, claimed by 3,420 runners who braved the coldest day. The campaign drove over 926K impressions, making it an unforgettable test of endurance.
When Shanghai faced record-breaking cold, only the toughest athletes kept pushing, knowing that harsher conditions bring greater rewards.
To inspire these challengers, our OOH campaign featured Olympians Huo Ruoqi and Ning ZeTao, sparking a competitive spirit across the city. For those ready to prove themselves, we launched the limited-edition ‘Climakit’ with Climaheat apparel. Kits were placed at Adidas Runbase and Seesaw Coffee, claimed by 3,420 runners who braved the coldest day. The campaign drove over 926K impressions, making it an unforgettable test of endurance.
limited edition climakit
limited edition climakit
limited edition climakit
The bold earned the Climakit—Pureboost shoes and a running set, unlocked by a 5K on the coldest day.
The bold earned the Climakit—Pureboost shoes and a running set, unlocked by a 5K on the coldest day.
endorsed by the boldest
endorsed by the boldest
endorsed by the boldest
Hui Ruoqi and Ning Zetao, who took on the cold. Our print ads mirror their grit, with patterns drawn directly from the apparel.
Hui Ruoqi and Ning Zetao, who took on the cold. Our print ads mirror their grit, with patterns drawn directly from the apparel.
Hui Ruoqi and Ning Zetao, who took on the cold. Our print ads mirror their grit, with patterns drawn directly from the apparel.
cafe collaboration
cafe collaboration
cafe collaboration
After proving their grit, runners can pick up the Climakit and enjoy a free coffee at Seesaw Coffee, where our Climaheat gear is on full display.
After proving their grit, runners can pick up the Climakit and enjoy a free coffee at Seesaw Coffee, where our Climaheat gear is on full display.
After proving their grit, runners can pick up the Climakit and enjoy a free coffee at Seesaw Coffee, where our Climaheat gear is on full display.
runbase launch event
runbase launch event
runbase launch event
On launch day, we received an overwhelming response, with runners signing up to take on the coldest day.
On launch day, we received an overwhelming response, with runners signing up to take on the coldest day.
On launch day, we received an overwhelming response, with runners signing up to take on the coldest day.
Opportunities don’t sleep.
Let’s chat about what’s next.
7:26:18 pm
A late-night compilation
from the archives