industry:
hospitality
industry:
hospitality
client:
airbnb
client:
airbnb
Deliverables:
social
Deliverables:
social
even if it's just for a bite
even if it's just for a bite
even if it's just for a bite
Airbnb connects solo travelers to local culture, one bite at a time.
Airbnb connects solo travelers to local culture, one bite at a time.
Airbnb connects solo travelers to local culture, one bite at a time.
When Airbnb launched in China in 2016, we uncovered a trend—20% of Chinese travelers preferred solo trips, a notable rise from the previous year.
In a culture where food holds deep significance, these bold solo travelers seek unique, unforgettable experiences. To capture this spirit, we partnered with Eat Solo, China’s top food series. Our campaign followed three influencers as they rediscovered Bangkok, Kyoto, and Paris, offering fresh perspectives. We invited travelers to embrace Airbnb’s unique offerings, even if it’s just for a bite.
When Airbnb launched in China in 2016, we uncovered a trend—20% of Chinese travelers preferred solo trips, a notable rise from the previous year.
In a culture where food holds deep significance, these bold solo travelers seek unique, unforgettable experiences. To capture this spirit, we partnered with Eat Solo, China’s top food series. Our campaign followed three influencers as they rediscovered Bangkok, Kyoto, and Paris, offering fresh perspectives. We invited travelers to embrace Airbnb’s unique offerings, even if it’s just for a bite.
When Airbnb launched in China in 2016, we uncovered a trend—20% of Chinese travelers preferred solo trips, a notable rise from the previous year.
In a culture where food holds deep significance, these bold solo travelers seek unique, unforgettable experiences. To capture this spirit, we partnered with Eat Solo, China’s top food series. Our campaign followed three influencers as they rediscovered Bangkok, Kyoto, and Paris, offering fresh perspectives. We invited travelers to embrace Airbnb’s unique offerings, even if it’s just for a bite.
Live like a local
Live like a local
Live like a local
Three influencers rediscover popular destinations through a new lens, immersing in authentic experiences with their Airbnb hosts.
Three influencers rediscover popular destinations through a new lens, immersing in authentic experiences with their Airbnb hosts.
Three influencers rediscover popular destinations through a new lens, immersing in authentic experiences with their Airbnb hosts.
Cui in Paris
Cui in Paris
Cui in Paris
Cui, a food critic, and Liz, a French chef, spar over techniques, blending local flavors into each recreated dish.
Cui, a food critic, and Liz, a French chef, spar over techniques, blending local flavors into each recreated dish.
Cui, a food critic, and Liz, a French chef, spar over techniques, blending local flavors into each recreated dish.
Luo Luo in Bangkok
Luo Luo in Bangkok
Luo Luo in Bangkok
Luo Luo stays with her host Pariya to dive into local cuisine, learning to create authentic dishes from her firsthand.
Luo Luo stays with her host Pariya to dive into local cuisine, learning to create authentic dishes from her firsthand.
Luo Luo stays with her host Pariya to dive into local cuisine, learning to create authentic dishes from her firsthand.
Mary in Kyoto
Mary in Kyoto
Mary in Kyoto
Mary ventures to the outskirts of Kyoto, experiencing traditional life and cuisine with Jaeko as her guide.
Mary ventures to the outskirts of Kyoto, experiencing traditional life and cuisine with Jaeko as her guide.
Mary ventures to the outskirts of Kyoto, experiencing traditional life and cuisine with Jaeko as her guide.
Opportunities don’t sleep.
Let’s chat about what’s next.
7:26:18 pm
A late-night compilation
from the archives