Kevin Durant stays calm—until he strikes. His game blends patience with explosiveness, making him nearly impossible to stop. The KD12 was designed to match his dominance, powered by Nike Air Zoom innovation to fuel his endless energy.

The challenge? Merging Nike’s cutting-edge tech with the bold vibe of 90s basketball, hip-hop, and pop culture—Durant’s inspiration. Our campaign brought this fusion to life, blending modern innovation with retro style, celebrating Durant’s relentless drive and unstoppable rise.