industry:
sports and fashion
industry:
sports and fashion
client:
nike
client:
nike
Deliverables:
mobile | social
Deliverables:
mobile | social
Catch me if you can
Catch me if you can
Catch me if you can
Absence became opportunity, making the Kyrie 5’s virtual debut unforgettable.
Absence became opportunity, making the Kyrie 5’s virtual debut unforgettable.
Absence became opportunity, making the Kyrie 5’s virtual debut unforgettable.
Introducing the Kyrie 5 with Nike Air Zoom Turbo, designed for speed and performance. The challenge? Kyrie wouldn’t be available for the NBA season.
The solution? A 3D experience that brought his digital avatar to life. The game ‘Catch me if you can!’ let users chase Kyrie’s moves, highlighting the shoe’s agility. On launch day, over 124,000 fans logged in, and by the campaign’s end, we reached over 840,000 impressions—turning a challenge into an unforgettable win.
Introducing the Kyrie 5 with Nike Air Zoom Turbo, designed for speed and performance. The challenge? Kyrie wouldn’t be available for the NBA season.
The solution? A 3D experience that brought his digital avatar to life. The game ‘Catch me if you can!’ let users chase Kyrie’s moves, highlighting the shoe’s agility. On launch day, over 124,000 fans logged in, and by the campaign’s end, we reached over 840,000 impressions—turning a challenge into an unforgettable win.
Introducing the Kyrie 5 with Nike Air Zoom Turbo, designed for speed and performance. The challenge? Kyrie wouldn’t be available for the NBA season.
The solution? A 3D experience that brought his digital avatar to life. The game ‘Catch me if you can!’ let users chase Kyrie’s moves, highlighting the shoe’s agility. On launch day, over 124,000 fans logged in, and by the campaign’s end, we reached over 840,000 impressions—turning a challenge into an unforgettable win.
Artie the zoom bag
Artie the zoom bag
Artie the zoom bag
To spotlight the Nike Air Zoom Turbo, we created Artie to amplify the Kyrie 5’s breakthrough technology.
To spotlight the Nike Air Zoom Turbo, we created Artie to amplify the Kyrie 5’s breakthrough technology.
To spotlight the Nike Air Zoom Turbo, we created Artie to amplify the Kyrie 5’s breakthrough technology.
Kyrie’s digital avatar
Kyrie’s digital avatar
Kyrie’s digital avatar
With Kyrie’s look, blessing, and a pro player’s help, we used motion capture to recreate his toughest moves.
With Kyrie’s look, blessing, and a pro player’s help, we used motion capture to recreate his toughest moves.
With Kyrie’s look, blessing, and a pro player’s help, we used motion capture to recreate his toughest moves.
Nike's mini program
nike's mini program
nike's mini program
We launched the idea to the world through Nike’s Mini Program, receiving positive feedback from the game’s debut.
We launched the idea to the world through Nike's Mini Program, receiving positive feedback from the game’s debut.
We launched the idea to the world through Nike’s Mini Program, receiving positive feedback from the game’s debut.
Opportunities don’t sleep.
Let’s chat about what’s next.
7:26:18 PM
A late-night compilation
from the archives