industry:
sports and fashion
industry:
sports and fashion
client:
adidas
client:
adidas
Deliverables:
ooh
Deliverables:
ooh
Move as One
Move as One
Adidas WUJI blurs the boundary between athlete and apparel.
Adidas WUJI blurs the boundary between athlete and apparel.
Adidas WUJI redefines martial arts and training apparel with high-performance gear crafted from ultra-soft, non-abrasive fabrics, allowing athletes to perform complex movements with ease.
The campaign embodies the concept of becoming one with your apparel, highlighting harmony between body and mind—a core principle in martial arts.
Featuring international martial arts actor Zhang Zheng in a minimalist setting with Chinese paper cutting, the visuals symbolize his focused state of mind and perfect synergy with WUJI apparel, showing how athletes can enhance their training by becoming one with their gear.
Adidas WUJI redefines martial arts and training apparel with high-performance gear crafted from ultra-soft, non-abrasive fabrics, allowing athletes to perform complex movements with ease.
The campaign embodies the concept of becoming one with your apparel, highlighting harmony between body and mind—a core principle in martial arts.
Featuring international martial arts actor Zhang Zheng in a minimalist setting with Chinese paper cutting, the visuals symbolize his focused state of mind and perfect synergy with WUJI apparel, showing how athletes can enhance their training by becoming one with their gear.
Adidas WUJI redefines martial arts and training apparel with high-performance gear crafted from ultra-soft, non-abrasive fabrics, allowing athletes to perform complex movements with ease.
The campaign embodies the concept of becoming one with your apparel, highlighting harmony between body and mind—a core principle in martial arts.
Featuring international martial arts actor Zhang Zheng in a minimalist setting with Chinese paper cutting, the visuals symbolize his focused state of mind and perfect synergy with WUJI apparel, showing how athletes can enhance their training by becoming one with their gear.
Opportunities don’t sleep.
Let’s chat about what’s next.
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