industry:
sports and fashion
industry:
sports and fashion
client:
adidas
client:
adidas
Deliverables:
social
Deliverables:
social
Beijing marathon built
Beijing marathon built
Beijing marathon built
30,000 runners emerged from city battles to conquer the ultimate test.
30,000 runners emerged from city battles to conquer the ultimate test.
30,000 runners emerged from city battles to conquer the ultimate test.
The Beijing Marathon, legendary for its grueling terrain and harsh weather, is a proving ground for elite runners, rivaling the world’s most iconic races. To reignite pride and participation, Adidas rallied their Adidas Runners teams from cities across China, inspiring their communities to join the Marathon City Battle and fight for the title of “Beijing Marathon Built.”
The campaign united runners nationwide, drawing over 30,000 participants—on par with the world’s greatest marathons—and cemented the Beijing Marathon as a symbol of resilience and greatness.
The Beijing Marathon, legendary for its grueling terrain and harsh weather, is a proving ground for elite runners, rivaling the world’s most iconic races. To reignite pride and participation, Adidas rallied their Adidas Runners teams from cities across China, inspiring their communities to join the Marathon City Battle and fight for the title of “Beijing Marathon Built.”
The campaign united runners nationwide, drawing over 30,000 participants—on par with the world’s greatest marathons—and cemented the Beijing Marathon as a symbol of resilience and greatness.
The Beijing Marathon, legendary for its grueling terrain and harsh weather, is a proving ground for elite runners, rivaling the world’s most iconic races. To reignite pride and participation, Adidas rallied their Adidas Runners teams from cities across China, inspiring their communities to join the Marathon City Battle and fight for the title of “Beijing Marathon Built.”
The campaign united runners nationwide, drawing over 30,000 participants—on par with the world’s greatest marathons—and cemented the Beijing Marathon as a symbol of resilience and greatness.
Beijing adidas runners
Beijing adidas runners
Beijing adidas runners
Beijing runners turned home-ground pride into unmatched grit, refusing to lose face as they chased the title that defines their journey.
Beijing runners turned home-ground pride into unmatched grit, refusing to lose face as they chased the title that defines their journey.
Beijing runners turned home-ground pride into unmatched grit, refusing to lose face as they chased the title that defines their journey.
shanghai adidas runners
shanghai adidas runners
shanghai adidas runners
Always ahead. Always first. Shanghai runners trained to lead the pack and own the title.
Always ahead. Always first. Shanghai runners trained to lead the pack and own the title.
Always ahead. Always first. Shanghai runners trained to lead the pack and own the title.
Guangzhou adidas runners
Guangzhou adidas runners
Guangzhou adidas runners
Guangzhou runners, like their city, follow their own rhythm—setting the pace to claim the title on their terms.
Guangzhou runners, like their city, follow their own rhythm—setting the pace to claim the title on their terms.
Guangzhou runners, like their city, follow their own rhythm—setting the pace to claim the title on their terms.
chengdu adidas runners
chengdu adidas runners
chengdu adidas runners
In Chengdu, unity isn’t just culture—it’s strategy. Their runners train together, push together, and cross the finish line together.
In Chengdu, unity isn’t just culture—it’s strategy. Their runners train together, push together, and cross the finish line together.
In Chengdu, unity isn’t just culture—it’s strategy. Their runners train together, push together, and cross the finish line together.
Start to Finish
Start to Finish
Start to Finish
The City Battle Marathon inspired over 30,000 runners nationwide, marking a historic moment as it rivaled global marathon events.
The City Battle Marathon inspired over 30,000 runners nationwide, marking a historic moment as it rivaled global marathon events.
The City Battle Marathon inspired over 30,000 runners nationwide, marking a historic moment as it rivaled global marathon events.
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A late-night compilation
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