A late-night compilation

from the archives

A late-night compilation

from the archives

7:26:18 PM

7:26:18 PM

7:26:18 PM

7:26:18 PM

industry:

sports and fashion

industry:

sports and fashion

client:

adidas

client:

adidas

Deliverables:

ooh

Deliverables:

ooh

Move as One

Move as One

Adidas WUJI blurs the boundary between athlete and apparel.

Adidas WUJI blurs the boundary between athlete and apparel.

Adidas WUJI redefines martial arts and training apparel with high-performance gear crafted from ultra-soft, non-abrasive fabrics, allowing athletes to perform complex movements with ease.


The campaign embodies the concept of becoming one with your apparel, highlighting harmony between body and mind—a core principle in martial arts.


Featuring international martial arts actor Zhang Zheng in a minimalist setting with Chinese paper cutting, the visuals symbolize his focused state of mind and perfect synergy with WUJI apparel, showing how athletes can enhance their training by becoming one with their gear.

Adidas WUJI redefines martial arts and training apparel with high-performance gear crafted from ultra-soft, non-abrasive fabrics, allowing athletes to perform complex movements with ease.


The campaign embodies the concept of becoming one with your apparel, highlighting harmony between body and mind—a core principle in martial arts.


Featuring international martial arts actor Zhang Zheng in a minimalist setting with Chinese paper cutting, the visuals symbolize his focused state of mind and perfect synergy with WUJI apparel, showing how athletes can enhance their training by becoming one with their gear.

Adidas WUJI redefines martial arts and training apparel with high-performance gear crafted from ultra-soft, non-abrasive fabrics, allowing athletes to perform complex movements with ease.


The campaign embodies the concept of becoming one with your apparel, highlighting harmony between body and mind—a core principle in martial arts.


Featuring international martial arts actor Zhang Zheng in a minimalist setting with Chinese paper cutting, the visuals symbolize his focused state of mind and perfect synergy with WUJI apparel, showing how athletes can enhance their training by becoming one with their gear.