industry:
sports and fashion
industry:
sports and fashion
client:
nike
client:
nike
Deliverables:
ambient
Deliverables:
ambient
house of mamba
house of mamba
house of mamba
Forging a new era in basketball, blending Kobe’s mentality with groundbreaking tech.
Forging a new era in basketball, blending Kobe’s mentality with groundbreaking tech.
Forging a new era in basketball, blending Kobe’s mentality with groundbreaking tech.
Nicknamed the Black Mamba, Kobe Bryant is known for his speed and precision. As part of Nike’s Rise campaign in China, Kobe trained aspiring players in the House of Mamba—the first full-sized reactive LED basketball court.
Featuring motion-tracking technology and a custom LED surface, the court pushed the boundaries of training and entertainment. Based on Kobe’s Mamba Mentality, the reactive drills provided real-time feedback and automated data, helping players improve their skills and elevate their game.
Nicknamed the Black Mamba, Kobe Bryant is known for his speed and precision. As part of Nike’s Rise campaign in China, Kobe trained aspiring players in the House of Mamba—the first full-sized reactive LED basketball court.
Featuring motion-tracking technology and a custom LED surface, the court pushed the boundaries of training and entertainment. Based on Kobe’s Mamba Mentality, the reactive drills provided real-time feedback and automated data, helping players improve their skills and elevate their game.
Nicknamed the Black Mamba, Kobe Bryant is known for his speed and precision. As part of Nike’s Rise campaign in China, Kobe trained aspiring players in the House of Mamba—the first full-sized reactive LED basketball court.
Featuring motion-tracking technology and a custom LED surface, the court pushed the boundaries of training and entertainment. Based on Kobe’s Mamba Mentality, the reactive drills provided real-time feedback and automated data, helping players improve their skills and elevate their game.
real-time training tool
real-time training tool
real-time training tool
The court’s tech delivered real-time drills that adapted to player movements, honing skills with Kobe’s training.
The court’s tech delivered real-time drills that adapted to player movements, honing skills with Kobe’s training.
The court’s tech delivered real-time drills that adapted to player movements, honing skills with Kobe’s training.
live entertainment platform
live entertainment platform
live entertainment platform
The court doubled as an entertainment platform - seamlessly switching between drills, live video and animation sequences.
The court doubled as an entertainment platform - seamlessly switching between drills, live video and animation sequences.
The court doubled as an entertainment platform - seamlessly switching between drills, live video and animation sequences.
“I didn’t even know it was possible. The potential and the possibilities for the floor are endless”
“I didn’t even know it was possible. The potential and the possibilities for the floor are endless”
“I didn’t even know it was possible. The potential and the possibilities for the floor are endless”
kobe bryant
kobe bryant
Opportunities don’t sleep.
Let’s chat about what’s next.
7:26:18 PM
A late-night compilation
from the archives