industry:
sports and fashion
industry:
sports and fashion
client:
nike
client:
nike
Deliverables:
integrated
Deliverables:
integrated
rise
rise
rise
A campaign that inspired a journey from dreams to the world stage.
A campaign that inspired a journey from dreams to the world stage.
A campaign that inspired a journey from dreams to the world stage.
Talent alone isn’t enough—without opportunity, dreams of going pro remain just that. Nike Rise changed the game, giving young athletes a platform to showcase their skills to the world and basketball icons like Kobe Bryant and LeBron James.
Through a 6-episode online reality series, we followed 12 exceptional players as they trained on the House of Mamba, the world’s first LED court. Three MVPs earned the chance to represent their nation at the World Basketball Festival. With 32 million views, 2.6 billion impressions, and 570 million engagements, Nike Rise proved the ability to rise is within all of us.
Talent alone isn’t enough—without opportunity, dreams of going pro remain just that. Nike Rise changed the game, giving young athletes a platform to showcase their skills to the world and basketball icons like Kobe Bryant and LeBron James.
Through a 6-episode online reality series, we followed 12 exceptional players as they trained on the House of Mamba, the world’s first LED court. Three MVPs earned the chance to represent their nation at the World Basketball Festival. With 32 million views, 2.6 billion impressions, and 570 million engagements, Nike Rise proved the ability to rise is within all of us.
Talent alone isn’t enough—without opportunity, dreams of going pro remain just that. Nike Rise changed the game, giving young athletes a platform to showcase their skills to the world and basketball icons like Kobe Bryant and LeBron James.
Through a 6-episode online reality series, we followed 12 exceptional players as they trained on the House of Mamba, the world’s first LED court. Three MVPs earned the chance to represent their nation at the World Basketball Festival. With 32 million views, 2.6 billion impressions, and 570 million engagements, Nike Rise proved the ability to rise is within all of us.
Rise Begins Here
Rise Begins Here
Rise Begins Here
Before the campaign, a TV spot doubled as a rallying cry and recruitment—urging grassroots players to uncover the rise within and join the program.
Before the campaign, a TV spot doubled as a rallying cry and recruitment—urging grassroots players to uncover the rise within and join the program.
Before the campaign, a TV spot doubled as a rallying cry and recruitment—urging grassroots players to uncover the rise within and join the program.
Rallying on the Streets
Rallying on the Streets
Rallying on the Streets
OOH ads took the game to the streets, targeting basketball courts and grassroots hangouts to rally players into the program.
OOH ads took the game to the streets, targeting basketball courts and grassroots hangouts to rally players into the program.
OOH ads took the game to the streets, targeting basketball courts and grassroots hangouts to rally players into the program.
Symbols of the Journey
Symbols of the Journey
Symbols of the Journey
Logos marked each stage—courage, passion, Mamba mentality, wings to excel, and the rise within us all.
Logos marked each stage—courage, passion, Mamba mentality, wings to excel, and the rise within us all.
Logos marked each stage—courage, passion, Mamba mentality, wings to excel, and the rise within us all.
Raw Grit in Type
Raw Grit in Type
Raw Grit in Type
The typography, raw and unpolished, mirrored the grit of grassroots players in China.
The typography, raw and unpolished, mirrored the grit of grassroots players in China.
The typography, raw and unpolished, mirrored the grit of grassroots players in China.
Rise - The Making
Rise - The Making
Rise - The Making
In six episodes, 30 grassroots players became 12, training with Kobe Bryant and proving the rise is within us all.
In six episodes, 30 grassroots players became 12, training with Kobe Bryant and proving the rise is within us all.
In six episodes, 30 grassroots players became 12, training with Kobe Bryant and proving the rise is within us all.
Opportunities don’t sleep.
Let’s chat about what’s next.
7:26:18 pm
A late-night compilation
from the archives