A late-night compilation

from the archives

A late-night compilation

from the archives

7:26:18 pm

7:26:18 pm

7:26:18 pm

7:26:18 pm

industry:

consumer electronics

industry:

consumer electronics

client:

pico

client:

pico

Deliverables:

integrated

Deliverables:

integrated

give it a shot

give it a shot

give it a shot

Every try isn’t just a step; it could be the beginning of something truly epic.

Every try isn’t just a step; it could be the beginning of something truly epic.

Every try isn’t just a step; it could be the beginning of something truly epic.

In a world driven by personal growth and new experiences, true adventure lies in the journey. Give it a Shot invites you to step into uncharted territories and redefine what’s possible with PICO VR.


We brought this vision to life through TVCs and out-of-home ads featuring industry icons. Launched at the ByteDance New Product Announcement, the campaign generated 130 million impressions and sold 46,000 units in the first month—proving bold moves lead to big results.

In a world driven by personal growth and new experiences, true adventure lies in the journey. Give it a Shot invites you to step into uncharted territories and redefine what’s possible with PICO VR.


We brought this vision to life through TVCs and out-of-home ads featuring industry icons. Launched at the ByteDance New Product Announcement, the campaign generated 130 million impressions and sold 46,000 units in the first month—proving bold moves lead to big results.

In a world driven by personal growth and new experiences, true adventure lies in the journey. Give it a Shot invites you to step into uncharted territories and redefine what’s possible with PICO VR.


We brought this vision to life through TVCs and out-of-home ads featuring industry icons. Launched at the ByteDance New Product Announcement, the campaign generated 130 million impressions and sold 46,000 units in the first month—proving bold moves lead to big results.

On launch day

On launch day

On launch day

From China’s biggest cities to screens worldwide, our Out of Home ads, TVC, and live broadcasts bring PICO’s product launch to life on YouTube and TikTok.

From China’s biggest cities to screens worldwide, our Out of Home ads, TVC, and live broadcasts bring PICO’s product launch to life on YouTube and TikTok.

From China’s biggest cities to screens worldwide, our Out of Home ads, TVC, and live broadcasts bring PICO’s product launch to life on YouTube and TikTok.